Main description
The ultimate guide to spearheading a mobile learning program! Covers everything from the basics to working with developers and gaining stakeholder support
Manager's Guide to Mobile Learning offers managers an overview of how to create, implement, and successfully use mobile learning platforms.
Written specifically for today's busy manager, Briefcase Books feature eye-catching icons, checklists, and sidebars to guide managers step by step through everyday workplace situations.
- Proven tactics for creating, implementing, and successfully using mobile learning platforms
- Clear definitions of key management terms and concepts
- Practical advice for minimizing the possibility of error
- Examples of successful management
- Specific planning procedures, tactics, and hands-on techniques
Brenda J. Enders is a consultant, trainer, public speaker, and author in the field of mobile learning. She is the President and Chief Learning Strategist of Enders Consulting, LLC, a St. Louis, Missouri based company.
Table of contents
Contents
Preface ix
Acknowledgments xiii
1. Mobile Learning Overview 1
Mobile Device Adoption Rates 1
Data Plan Costs 3
Corporate Adoption 3
What Is Mobile Learning? 5
Devices Used for Learning Today 5
Myths vs. Realities of Mobile Learning 8
Managers Check List for Chapter 1 11
2. The Time Is Now for Mobile Learning 13
Business Drivers for Mobile Learning 14
Benefits of Mobile Learning 19
Challenges of Implementing Mobile Learning 22
The Business Case for Mobile Learning 24
Manager's Checklist for Chapter 2 25
3. A New Way to Think About Training 27
Should You Create Mobile Versions of Your
eLearning Courses? 28
When Does Learning Really Take Place in the Workplace? 30
Harnessing the True Power of Mobile Learning 36
Manager's Checklist for Chapter 3 40
4. Types of Mobile Learning Experiences 43
It's Not About the Technology, It's About the Experience 43
Using Mobile Learning to Provide Learners
with Information 45
Using Mobile Learning to Gather Learner Data 52
Using Mobile Learning to Communicate
and Collaborate 55
Getting Innovative with Mobile Learning 56
Manager's Checklist for Chapter 4 63
5. The Mobile Learning Vision Statement 65
Documenting Your Current State 65
Crafting Your Desired Future State 72
Describing Your Mobile Learning Rationale 74
Defining and Measuring the Success of Your
Mobile Learning Initiative 76
Manager's Checklist for Chapter 5 85
6. Requirements and Expectations for Mobile Learning 87
Identifying Stakeholders' Requirements 87
Identifying Course Content Needs 89
Documenting Environmental and Situational
Considerations 93
Planning for the Effect on Employees of the Mobile
Learning Initiative 95
Manager's Checklist for Chapter 6 100
7. Technical Considerations of Mobile Learning 103
Personal vs. Company-Provided Devices 103
Security Considerations 108
Mobile Platforms 111
Tracking Your Mobile Learning Experience 114
Manager's Checklist for Chapter 7 117
8. Build vs. Buy Considerations 119
Who Owns the Innovation Cell in Your Company? 119
Who Makes Up the Development Team? 124
When Should You Work with a Vendor? 129
Manager's Checklist for Chapter 8 133
9. Gaining Stakeholder Support for Mobile Learning 135
Selling MobileLearning to the Executive Team 135
Eliciting Feedback from Stakeholders 141
Key Deliverables That Minimize Risks and Costs 142
Manager's Checklist for Chapter 9 146
10. Working with the Development Team 147
Using ADDIE 147
Getting Agile with Your Development 154
Creating a Hybrid Approach 160
Tips for Guiding Your Team and Providing Feedback 162
Manager's Checklist for Chapter 10 164
11. Ensuring a Successful Project 165
Piloting Your Mobile Learning Solution 165
Ensuring Seamless Communications 169
Selecting the Right Project Manager 173
Manager's Checklist for Chapter 11 174
Index 175
