The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals

The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals
By:Herrmann-Nehdi, Ann; Herrmann, Ned;
Pub Date:August 21st 2015
Format:Electronic book text 384 pages
ISBN:0071843833 / 9780071843836
Your Price:$30.00 ADD TO CART
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Main description

The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology

Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.

Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.


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